創新與創意,是提升產業競爭力、建構品牌價值的關鍵元素之一。創意不只是想法的激發,更要懂得如何運用新知識、新科技或是新技術,發展出客戶所需要的服務,開發新產品、或是將現有產品重新包裝,提升其商業價值。
根據世界公民文化中心調查,2016年最有創意的商業人士共有四位.....
THE MOST CREATIVE PEOPLE IN BUSINESS 2016
2016最有創意的商業人士
Who are the most creative minds in business this year? Let's start from Maria Grazia Chiuri, Co-creative director of Valentino, who turned a storied fashion house into a US$1 billion juggernaut. Coming up next, Jean Liu, President of Didi Chuxing, places fourth for building China's biggest ride-sharing business. The third most creative person in business this year is Jill Soloway, who is an Emmy-winning creator and showrunner of Amazon Studio's radical, gender-defying hit show Transparent, which challenges the dominant male point of view. Apple's Head of ResearchKit and CareKit, Divya Nag, places first runner-up for allowing Apple to be of help for medicine. Finally, award-winning composer, lyricist, and performer, Lin-Manuel Miranda created the rap musical Hamilton, which opened on Broadway in 2015 following a sold-out run at New York's Public Theater and has grossed more than US$62 million. He also plays the title role.
誰是今年最具創意的商業人士?讓我們從范倫鐵諾共同創意總監Maria Grazia Chiuri看起,她將老時尚品牌轉型成市值十億的超級企業。接著,滴滴出行總裁柳青排名第四,她打造出中國最大的共享搭乘企業。第三名是Jill Soloway,艾美獎得獎監製,亞馬遜電影網站《透明家庭》節目製作人,該節目強烈顛覆性別角色,挑戰傳統男性主導觀點。第二名,蘋果開源碼框架ResearchKit和CareKit的總監Divya Nag讓蘋果得以協助醫藥工作進展。最後是得獎作曲家、作詞家、表演家Lin-Manuel Miranda,他打造饒舌音樂劇《漢米爾頓》,2015年在百老匯開演,後於紐約公共劇院一票難求,至今票房突破6200萬美元,他也擔綱主角演出。
資料出處:英語島雜誌
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